Insights
Practical writing on web design & business.
Short, honest essays on the things that actually help small businesses win online.
- 04 Jun 2026Why most small business websites quietly failThe problem isn't traffic. It's what happens in the first five seconds after somebody lands.6 min read
- 12 May 2026Core Web Vitals, in plain EnglishWhat Google actually measures — and the two changes that move the needle for most sites.5 min read
- 01 Apr 2026When to redesign, and when to rebuildA short framework for deciding whether your site needs a haircut or a new home.4 min read
- 18 Feb 2026The quiet power of restraint in web designWhy the best small business websites often look like they're doing less than they are.5 min read
- 09 Jan 2026SEO foundations for service businessesThe five things every service website should get right before spending on ads or content.7 min read